Complete Digital Marketing Career Path - Why & How to Approach it?


 Digital Marketing Career - How it all started?

Digital Marketing career now stands in the top 10 best jobs across the globe, but if we talk about 2 decades back, was it still that popular?

No, it wasn’t, as this term was only weaved after the onset of the “Internet” & “Web 1.0 era” (millennials must remember that time). Before the internet, we all were just in the loop of aggressive selling and didn’t know that the future awaits us where marketing would be done distantly over the web, without having to travel door-to-door to deliver sales pitches. 

Knock, knock … who’s there? (random voice echoes)... Ma’am, we are selling properties at avenue street, would you like to look at the offer?… and then the doors were used to open for further communication.

Digital Marketing Career

Remember that time when sales pitches were offline, time-consuming & most of all… tiring?

It was finally after the 1990s, we saw the rising popularity of Digital Marketing which simplified the way businesses sell & market their product.

History of Digital Marketing - Taking a Step Back in Past

  • It was 1993 when the first clickable banner got live.
  • It was after 1998, we saw search engines by Google, Microsoft, Yahoo, mainstreaming over the internet.
  • 2006 was the year to remember, as we saw a whopping 6.4 billion internet traffic in a single month (that was the first sign of Internet marketing growing).
  • With web 2.0, we saw businesses interacting with their users more broadly.
  • And then 2004 onwards, we saw social media platforms like Facebook entering the web and we continued seeing & accepting more digital media platforms.

This altogether started prompting small to big brands to celebrate their digital identity and making online marketing more than just an action, basically a full-fledged, growing career.

So are you a millennial or Gen Z looking for a Digital Marketing career? And have questions like:

  • Why Digital Marketing Career?
  • What are the benefits of a Digital Marketing career?
  • What are the digital marketing job trends?
  • What are digital marketing career opportunities or profiles?
  • What is the prerequisite to make a Digital Marketing career?
  • What are the digital marketing certifications?
  • How to start a Digital Marketing career?
  • What is the future of a Digital Marketing career?

You will have answers to these questions in the following blog below, so continue reading & let’s continue marking the legacy of Digital Marketing for Gen Z and more generations to come :)

Digital Marketing Career - Why is it a Good Move?

Digital marketing as we know it today is the best way to optimize marketing efforts and meet any individual or business group’s bottom line at a faster tide. Because of Digital Marketing, the efforts, cost, and time at door-to-door services or cold callings have saved businesses a lot of fortune.

But still, perfecting the art of Digital Marketing is not everyone’s cup & this is why they need skilled & certified digital marketing experts or further divided as SEO executives, content producers, advertisers, email marketing managers who could help them scale their digital outreach for best returns.

This explains why Digital marketing is good for business. But how about for individuals like us --- you may ask?

Well, a Digital Marketing career is a smart move for young freshers and corporate professionals, equally. Digital Marketing careers are a plus, as:

  • The salary is good (you can earn an annual average between $50,000 to $150,000)
  • The industry keeps on growing rapidly & transforms for new learnings (you are never stuck in a monotonous work zone)
  • The work comfort is so there (you can be your own boss as a blogger, freelancer, or work under someone’s else ownership if you like routine)
  • From small corporations to big brands, everyone needs a marketer to help them sell & make measurable returns on investments. 
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